HeadBox
HeadBox is a venue-matching platform for meetings and events based in London, England. As Content Lead, I oversee our global content across the business. Tasks include social media management, website management, SEO/AEO optimisation, long-form writing blogs and whitepapers, copywriting, and brand strategy.
By utilising SEO and localisation practices, HeadBox US saw a 500% increase in site traffic within six months of launch, followed by 215% growth YoY.
Writing
As Senior Writer at HeadBox, I work on whitepapers, venue features, blogs, and written guides. I also manage a team of freelancers, editing their work and maintaining a content calendar.
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HeadBox Ultimate Guide to Hosting a Christmas Party (Writing & Layout Design)
This is a PDF aimed at event professionals and B2B clients. I both designed this and contributed written content.
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New London Openings Summer 2025
Seasonally, I feature a list of anticipated and recent new openings (restaurants, bars, hotels) in London.
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New York's best restaurant buyouts
One of our top converting pages at HeadBox, this piece has generated over 30% of organic conversions.
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Whitepaper: How AI is solving the events industry's biggest challenges
I contribute to industry specific B2B whitepapers, which lead to MQLs and speaking opportunities for our team.
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Brooklyn's best wine bars
Is there anything more Brooklyn than a natural wine bar? I wrote about my favorites.
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NYC New Openings: Fall 2025
I write a seasonal feature on anticipated and recent new openings in New York City.
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The best meeting rooms to book in SoHo
An example of a corporate B2B-focused piece, highlighting meeting rooms to book in SoHo, NYC.
Socials
📸: @headboxnyc
